Thursday, January 21, 2010

Life's Highs and Lows

Who was it that said, life is about highs and lows? Well, let's see from an employee perspective the highs from this past year would be:

- highest % of presenteeism (show up and then go home)

- highest % of job dissatisfaction

- highest % unemployment rate for most of the population



Not so "high" if you ask me.



Oh, and then there's the lows:

- low annual increases, and with some, mandatory unpaid time off and no bonuses

- low job efficiency (it's estimated at 30% in the US)

- low employee engagement


Yeah, life has its highs and lows. This past year has had them reeling.



So what do companies do about it? LISTEN, STRATEGIZE, and ACT.



I just watched the new Domino's pizza advertisement. It showed consumers calling its pizza crust "cardboard" and the sauce "tasteless". WOW. Then Dominos told us what they were doing about it. Oh, at the end the CEO says that they're changing. Did the employees find it motivating?



Well, let's think about it. Did they see their CEO implement and invest in a strategy about complaints I am sure the front line have been listening to for a long time? That would be motivating for me.


Complex? No. Honest. Yes. Did it work? Time will tell, but initial sales are growing.

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